Traditional and modern elements blend, alongside with the synergistic interplay between sports and culture. During the May Day holiday of 2026, three major landmarks of BSAM stimulate new vitality of urban consumption through diverse business patterns.
During the May Day holiday of 2026, BSAM leverages its resources in the fields of culture, commerce, tourism, sports and exhibition to launch a series of distinctive activities at well-known landmarks, such as Longfu Temple, "Bird's Nest" and "Water Cube". Through the deep integration of culture, commerce, tourism, sports and exhibition, it provides citizens and tourists with diverse and exciting holiday experience. Longfu Temple Block makes debut as a new cultural consumption hotspot, unleashing the vitality through trend market, traditional handicrafts, sports interactions and other business patterns. "Bird's Nest" originates CHAO-level experience through large-scale performances, technological art exhibitions and attentive services. Water Cube attracts numerous sports enthusiasts with its world-class diving competitions and water-related activities.
Longfu Temple: New Cultural Life Experience Highlighting Tradition and Modernity
Longfu Temple Block, a project jointly undertaken by BSAM and Dongcheng District for the preservation of urban style and urban renewal, has become a shining label for the old city revival. During the May Day holiday this year, Longfu Cultural Life Festival features a series of activities, including trend market, cultural performances, literary gatherings and passionate sports items, offering a profound and energetic cultural feast for citizens and tourists.
Longfu Trend Market quietly takes a seasonal "new look", interwoven with pink and green colors to present an atmosphere of spring vitality. Cultural attribute is the most distinctive keynote of Longfu Temple Block. Longfu Temple Block joins hands with many resident characteristic bookstores to create an immersive reading and leisure scenario for citizens and tourists, allowing everyone to enjoy a wonderful holiday accompanied by the fragrance of books. Cathay Bookshop carries forward long-standing cultural heritage of second-hand book industry in Longfu Temple Block through the concept of "Urban Culture Study". By virtue of elegant space design, Cathay Bookshop help readers immerse themselves in reading and savor the century-old fragrance of books. Zuo Shu Bookshop specializes in book sales, offline sharing sessions and casual dining spaces, serving as a multi-functional cultural venue for reading, communication and relaxation. Located in East Courtyard of Longfu Temple, "All-Time Space Digital Art Center" presents a new exhibition "Sensory Odyssey", becoming an immersive theater for visitors to embrace the Nature in a natural setting.
As the core part of the 2026 Longfu Cultural Life Festival, Longfu Cultural Center is open to citizens and tourists, where a series of high-quality cultural performances and sharing activities are staged alternately (at Zhaofu Hall and Zhixiang Hall). Moreover, "Gathering of Twelve Flower Deities · Peony" Flower Arrangement Experience, "The Summer Solstice · Sound Production of Solar Term" Concert, "Birdland" Ecological Photography Exhibition and many other activities satisfy all kinds of visitors with natural panorama in light and shadow, inherit Eastern aesthetics through interactive experience, understand cultural connotations in the fusion of ancient and modern musical pieces, and amaze at the charming interplay of traditional culture and modern civilization.
Simultaneously, Intangible Cultural Heritage DIY Aesthetics Gallery" also greets people at Wanshan Hall of Longfu Cultural Center. Committed to "touchable traditional crafts and takeable Eastern aesthetics", this Gallery emerges as an immersive experience space for intangible cultural heritages. The micro-exhibition of art masters presents the national-level craftsmen's supreme skills. Intangible Cultural Heritage & Chinese Trend Culture and Creativity Area brings together exquisite goods and auspicious accessories. Immersive DIY Experience Area allows participants to personally make traditional handicrafts, such as velvet flowers, brocade buttons and embroidered balls. Healing gathering salon and traditional Chinese medicine tea drinking session are also available. In Longfu Lane, "Moonlight Pine in the Shade", "Longfu Reflection" and other specially mixed beverages are paired with exquisite afternoon tea sets, adding a unique touch of elegance to the cultural experience.
"Bird's Nest": CHAO-level Experience Blending Competitions and Performances
During the May Day holiday this year, "Bird's Nest" takes full advantage of venue resource advantages by presenting a variety of holiday cultural consumption activities, such as tours, exhibitions, displays and large-scale performances. With "CHAO-level service" throughout the whole course, "Bird's Nest" injects endless vitality into Beijing cultural arena during the holiday.
Ten thousand persons gather for concerts to jointly resound in this Olympic icon. For a long time, "Bird's Nest" bears the core spectating needs in mind and renders high-quality cultural experience with thoughtful, convenient and caring full-process services. In 2026, "Bird's Nest" spectating services are comprehensively upgraded and exemplified by CHAO-level experience and full-service, integrating the legacy of "Bird's Nest", supreme support, trendy vitality and full-service in one under all spectating scenarios. "Bird's Nest" offers a memorable viewing journey for every passionate spectator.
Refined services of "Bird's Nest" run throughout the concert viewing process so that every audience can feel comfortable. Warm direct drinking water is provided for free on the spot. Bird's Nest Water is sold at the price of RMB 3, along with new specialties, such as Bird's Nest Natural Soda Water and Lemon Honey Water, meeting the diverse drinking needs of audiences. Multiple convenient services are optimized in sync, enhancing the convenience and safety in concert viewing experience and staying true to service commitments wholeheartedly. "Bird's Nest" employs intelligent devices to comprehensively monitor the venue operation status, stringently conducts safety hazard inspections, carries out regular facility maintenance and all-round sanitation cleaning, sets a stable operation defense line for the venue, and lets audiences watch performances with peace of mind and comfort.
A number of special tour experience activities are also concurrently featured. On April 27, "Archive of Possible Worlds: 2026 International Tech and Art Exhibition" raises the curtain at the Bird's Nest Sci-tech Art Center. As the inaugural event of the Bird's Nest Sci-tech Art Center, this exhibition highlights outstanding works of over 70 world-renowned digital artists and teams, presenting cutting-edge explorations in the field of contemporary high-tech vision and technical aesthetics within 5,000-square-meter domain.
XR immersive experience exhibition, entitled "Palace Banquet in Tang Dynasty", is staged in Xuehua Hall on west side of the National Stadium. Based on the popular cultural IP "Palace Banquet in Tang Dynasty", advanced spatial technology and XR headsets, this exhibition offers immersive experience for visitors to travel through the prosperous Luoyang of the Tang Dynasty.
"MEET· Bird's Nest AR Journey" embeds the cutting-edge AR technology into the interactive experience of the dual Olympic culture. By wearing AR glasses, one can embark on a journey of both reality and virtuality to reminisce about the highlights of the Olympic Opening Ceremony.
"Water Cube": World-Class Events and Aquatic Fun
On May 1-3, the World Aquatics Diving World Cup 2026 – Super Final (Beijing) is held at "Water Cube". Over 90 top athletes from 17 countries and regions participate in this competition, jointly offering a diving feast for Beijing people. This is also the 11th time that "Water Cube", a dual-Olympic venue, has been the venue of the FINA individual events.
This event is organized by World Aquatics, co-organized by China Swimming Association and Beijing Municipal Bureau of Sports, and executed by Beijing Beiao Group, a subsidiary of BSAM. This Super Final consists of 3-meter springboard singles and synchronized events for men and women, 10-meter platform singles and synchronized events for men and women and mixed team event. In home court, Chinese "Dream Team", boasts the strongest lineup, is led by Olympic champions Wang Zongyuan, Chen Yuxi, Chen Yiwen and Lian Junjie.
South Square of "Water Cube" is transformed into "secondary scene", where large LED screens are used for real-time live broadcasting of events. What's more, star divers suddenly appear to interact closely with the on-site spectators and visitors. During the World Aquatics Diving World Cup 2026, from May 1 to May 3, a consumption festival is also launched: With presence of tickets, spectators are entitled to a 12% discount at Food Street on South Square of "Water Cube", Beiping Ice Factory, Yili Bakery and Beer Garden; With presence of tickets, spectators are entitled to a 5% discount at FIFA World Cup Cultural and Creative Commodity Store. In addition, spectators holding ticket stubs are allowed to visit "Ice Ribbon" for free within a limited period.
On May 1-3, nearly 150 contestants of 33 youth curling teams from all over the country participate in ICE CUBE "Humiao Cup" Curling Youth Open at "Ice Cube" Ice Sports Center. This event is aimed to select outstanding reserve curlers, hone the competition level of young curlers, and cultivate new forces engaged in curling sports.
Since May 1, "Water Cube" Water Park Summer Wave Bubble Festival has been grandly launched. WA giant bubble machine sprays out dense foams, combined with pool water kept at constant-temperature of 29℃, allowing visitors to release stress in the waves. Interactive children's play A Thousand and One Nights, telling stories on an adventure, is also staged at "Water Cube" to uncover an interesting interactive adventure.
As the holiday ends, BSAM submits an impressive performance report. As important cultural and sports industry players affiliated with BSAM, Longfu Temple Block, "Bird's Nest" and "Water Cube" provide citizens and tourists with more diverse holiday leisure options during this "May Day" holiday, allowing people to engrave their own holiday memories here.
